SCADpro x Hyundai Motor Group Metaplant America (HMGMA)
In this design sprint, my small team of five creatives was tasked to design products for VIP guest exclusive merchandise for HMGMA in a 6-day deadline. These deliverables included a wall calendar, desk calendar, pocket notepad, binder notebook and package design that were to be print-ready for production in January. Our goals were to implement interactive, eye-catching, and functional elements in the products that provide an experience that allow the guest to connect with the Hyundai brand.
Moodboard, Type, and Color Choices
We took full creative freedom and functionality for our first designs...
However, after feedback from the client and vendor, we had to scale back and eliminate some interactive elements that could not be produced in time, create a more cohesive aesthetic across all products, add meaningful details to the designs, and add a package. This led us to create the new designs!
Binder Notebook
Pocket Notepad Pages
Pocket Notepad
Desk Calendar
Wall Calendar Months
Wall Calendar with Desk Calendar stickies
Package Inside
Package Outside
I designed and applied sustainability values to graphics and patterns made in Adobe Illustrator, Photoshop, and Procreate using organic motifs to reference nature and Savannah. I also illustrated a 30-day flipbook for the desk calendar following the journey of Hyundai's N Vision 74 driving from the metaplant, through Savannah, and ending up at the consumer's door.
Desk calendar flip book
Organic Motifs
Although our designs weren't chosen, I gained valuable experience working with a corporate client, researching and implementing the needs of the brand into our designs, and working in a fast-paced environment. I am grateful for my team and the opportunity!